{"product_id":"proco-keeping-color-protection-shampoo","title":"Pro.co Keeping Shampoo – Professional Color Protection Shampoo with Olive Oil \u0026 Wheat Protein","description":"\u003cdiv class=\"product-description\"\u003e\n\n\u003ch2\u003eProfessional Color Protection For Long-Lasting Vibrance\u003c\/h2\u003e\n\n\u003cp\u003eKeep your salon color looking fresh and radiant with \u003cstrong\u003ePro.co Keeping Shampoo\u003c\/strong\u003e, a professional color maintenance formula created specifically for dyed and chemically treated hair.\u003c\/p\u003e\n\n\u003cp\u003eMade in Italy, this advanced shampoo gently cleanses while helping seal the hair cuticle to reduce color fading and maintain beautiful color intensity over time.\u003c\/p\u003e\n\n\u003cp\u003ePowered by \u003cstrong\u003eolive oil and wheat proteins\u003c\/strong\u003e, Keeping Shampoo nourishes the hair fiber, improves softness, and enhances natural-looking shine while protecting the beauty of your color.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for professional after-color care routines that keep hair looking vibrant, smooth, and salon fresh.\u003c\/p\u003e\n\n\u003ch2\u003eWhy You’ll Love It\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eColor Maintenance Technology\u003c\/strong\u003e\u003cbr\u003e\nDesigned to help preserve color vibrancy and keep salon results looking beautiful for longer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCuticle Protection Support\u003c\/strong\u003e\u003cbr\u003e\nHelps smooth and seal the hair surface to reduce color loss during washing and maintain a polished finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOlive Oil Nourishment\u003c\/strong\u003e\u003cbr\u003e\nProvides moisture and conditioning benefits that help restore softness and natural-looking shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWheat Protein Strength Care\u003c\/strong\u003e\u003cbr\u003e\nHelps improve the appearance of treated hair by supporting smoother and stronger-looking strands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle Cleansing Formula\u003c\/strong\u003e\u003cbr\u003e\nRemoves impurities while respecting the needs of colored and processed hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProfessional Italian Quality\u003c\/strong\u003e\u003cbr\u003e\nCreated for salon color care routines and premium everyday maintenance.\u003c\/p\u003e\n\n\u003ch2\u003eProfessional Color Care Benefits\u003c\/h2\u003e\n\n\u003col\u003e\n\u003cli\u003eHelps maintain color vibrancy\u003c\/li\u003e\n\u003cli\u003eSupports longer-lasting color results\u003c\/li\u003e\n\u003cli\u003eGently cleanses treated hair\u003c\/li\u003e\n\u003cli\u003eHelps protect the hair cuticle\u003c\/li\u003e\n\u003cli\u003eReduces the appearance of color fading\u003c\/li\u003e\n\u003cli\u003eImproves softness and smoothness\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine\u003c\/li\u003e\n\u003cli\u003eSupports healthier-looking hair\u003c\/li\u003e\n\u003cli\u003eMaintains salon color freshness\u003c\/li\u003e\n\u003cli\u003eProvides professional color care performance\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eAdvanced Color Care System\u003c\/h2\u003e\n\n\u003cp\u003eBeautiful color deserves professional protection.\u003c\/p\u003e\n\n\u003cp\u003eKeeping Shampoo helps maintain:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eRich color intensity\u003c\/li\u003e\n\u003cli\u003eBrilliant shine\u003c\/li\u003e\n\u003cli\u003eHair softness\u003c\/li\u003e\n\u003cli\u003eSmooth texture\u003c\/li\u003e\n\u003cli\u003eColor freshness\u003c\/li\u003e\n\u003cli\u003eHealthy-looking results\u003c\/li\u003e\n\u003cli\u003eBeautiful salon finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe ideal first step before using \u003cstrong\u003ePro.co Keeping Mask\u003c\/strong\u003e for complete color protection and nourishment.\u003c\/p\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eColor-treated hair\u003c\/li\u003e\n\u003cli\u003eDyed hair\u003c\/li\u003e\n\u003cli\u003eHighlighted hair\u003c\/li\u003e\n\u003cli\u003eChemically processed hair\u003c\/li\u003e\n\u003cli\u003eDry colored hair\u003c\/li\u003e\n\u003cli\u003eSalon color aftercare\u003c\/li\u003e\n\u003cli\u003eColor maintenance routines\u003c\/li\u003e\n\u003cli\u003eProfessional hair care programs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\n\u003cp\u003eApply \u003cstrong\u003ePro.co Keeping Shampoo\u003c\/strong\u003e to wet hair.\u003c\/p\u003e\n\n\u003cp\u003eMassage gently into the scalp and distribute evenly from roots to ends.\u003c\/p\u003e\n\n\u003cp\u003eRinse thoroughly with water.\u003c\/p\u003e\n\n\u003cp\u003eRepeat application if needed.\u003c\/p\u003e\n\n\u003cp\u003eFor best results, follow with \u003cstrong\u003ePro.co Keeping Mask\u003c\/strong\u003e to complete the professional color care routine.\u003c\/p\u003e\n\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Professional Color Protection Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH Level:\u003c\/strong\u003e 4.8 – 5.2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Olive Oil + Wheat Protein\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBenefits:\u003c\/strong\u003e Color protection, hydration, softness, shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTreatment Action:\u003c\/strong\u003e Cuticle protection and color maintenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type:\u003c\/strong\u003e Colored, dyed, highlighted hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoutine:\u003c\/strong\u003e After-color care\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Professional Color Care 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